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With the rise of social picture sharing sites like Instagram and Pinterest, and the revival of Flickr, it’s clear that we’re living in the age of the image. Smart brands and marketers are creating captivating visual collateral to reach and connect with consumers on these image-centric social networks. Learn what they’re doing and how you can succeed in today’s photo-based world.
This soup-to-nuts discussion on effective online community management is your ticket to a healthier, happier, more engaged network of customers, clients, and fans. We’re going to cover everything community managers need to know, including:
- setting realistic community expectations
- incentivizing engagement and rewarding participation
- dealing with community crises and conflicts
- publishing a consistent stream of topical content
- measuring goal-oriented metrics
Video is everywhere, and people are paying attention; comScore recently reported more than 44 billion monthly online video content views. That’s 22 hours of video consumed per viewer! Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry.
This discussion will present great ways to engage audiences and customers through short-form video networks such as Vine, Instagram and others.
Sure, social media has had plenty of hype, and everyone is “sure” of its value. But how do you prove that it offers tangible return on investment, especially if you’re trying to persuade clients or management to invest in Facebook, Twitter and other social media networks? This discussion looks at social media analytics methods, how to measure “conversions” when there may be no identifiable transactions, as well as some of the tools available to measure ROI and performance of social media activities.
So you’ve got a Facebook page for your brand. You’re following the rules and best practices of social media – consistently posting content, engaging with fans… but you’re still not moving the needle. Join this chat for a deep dive into some seriously advanced Facebook tactics and techniques to gain more fans and bolster community engagement. From maximizing Facebook’s organic analytics platform (Insights) to help transform statistics into actions, to optimizing your Timeline for maximum participation, our special guest expert will share tips that will blow your mind, and help you beef up your organic presence in the world’s largest social network.
Twitter’s ad options are evolving. Mobile targeting and self-service ad opportunities are just two recent examples. This chat will cover how the experts craft killer creative, select effective ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends.
Guest Mark Traphagen
Between Facebook’s regular introduction of new ad products and the slimming down of its suite of offerings, it’s tough to keep up with the site’s latest advertising opportunities. Meanwhile, constant change in the way organic content is displayed demands a shift in paid tactics. Join this conversation to get up to date on the techniques that are working today so you can take advantage of the latest paid offerings before your competitors do.
Super Tools guest Kevin Mullett @kmullett returns to talk about the hottest tools to make your SoMe job better :)