March 3, 2014 #SocialChat N° 152: Jennifer Sable Lopez @jennita from Moz was our featured guest as we explored “How to Test Social and Tracking Test Results”. Jennifer brought and shared her years of experience most recently gained by working at Moz as she answered our six questions and interacted with all participants. You can read the full transcript to see how Jennifer with a record breaking 105 tweets engaged with 63 other unique participants generated a total of 491 tweets in 1 hour by answering and commenting on these 6 questions:
Q1 Why is it important to continually test our social media activities?
Q2 What aspects of our social media activities should we test?
Q3 How do we track what we are testing?
Q4 What are your recommendations for implementing changes and re-testing?
Q5 What are your favorite tools for social media testing?
Q6 Can you share some practical examples of testing success?
A transcript of all their tweeted responses are available as: HashTracking