About Michelle


Social Media Consultant, Public Speaker, Author

“Relationship building is the key difference between social media marketing and more traditional marketing forms.  Social media is personal.”

Michelle Stinson Ross is the founder of Firestarter Social Media. Not only is she the co-host of #SocialChat, but Michelle is also a contributing writer for Search News Central and  Search Engine Journal. She has been a guest blogger Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing makes her a favorite conference speaker at events like  Socialize Toronto,  Search Marketing Expo, and Search Engine Strategies Conference. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.  Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!

Firestarter Social Media

Firestarter Social Media is a full service digital marketing agency specializing in the convergence of content marketing, search engine optimization, and social media marketing. Our team of specialists work together to create the digital marketing strategies and solutions for mid-size to enterprise business clients across several industries.

The digital world is no longer a simple network of pages crawled by search bots, it is quickly becoming a network of authenticated entities. Maintaining and growing a digital audience share requires more than links, page rankings, and keywords. Internet marketing success requires relevance, trust, and authenticity.

Firestarter is committed to long term digital marketing success. From digital marketing strategy, site design, content, and social amplification, the Firestarter team will be with you every step of the way. We are also committed to our clients’ education, and won’t leave an engagement before our clients know how best to use every aspect of search, content, and social marketing to their advantage.

Public Speaking

If your business group is looking for a conference or event speaker who can light up the room, infuse a sense of excitement and willingness to learn the fundamentals of social media, or even to take that social media bull by its horns, Michelle is available for a limited number of speaking opportunities throughout Florida, and across the United States.

Speaking Topics

  • Social Media 101
  • Building a following online
  • Connecting with your audience
  • Which platform is right for your business
  • Setting Goals for Profitable ROI
  • Workplace Social Media Policy
  • Internal Communication Structure
  • Synergy of Social and Search Marketing